• Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

    Engineering and Technology
  • Fascinating and insightful

    Financial Times
  • Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

    Financial Times Business Education
  • This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing.

    Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma
  • Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up.

    Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone
  • Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper.

    John A. Casesa, senior managing director, Guggenheim Partners
  • In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow.

    Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

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