• Wonderful. Miodownik writes well enough to make even concrete sparkle

    Financial Times
  • Insightful, fascinating. The futuristic materials will elicit gasps. Makes even the most everyday substance seem exciting

    Sunday Times
  • Enthralling ... a mission to re-acquaint us with the wonders of the fabric that sustains our lives

  • Expert, deftly written, immensely enjoyable

  • A certain sort of madness may be necessary to pull of what he has attempted here, which is a wholesale animation of the inanimate: Miodownik achieves precisely what he sets out to

    The Times

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