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Reviews

  • This book is so impactful, I consider it required reading

    Tony Robbins, bestselling author of Awaken The Giant Within
  • A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book

    Forbes
  • One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

    William Ury, co-author of Getting to Yes
  • Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life

    Sir Richard Branson, founder of the Virgin Group

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