• Illuminating

  • Tierney and Baumeister argue their case forcefully and well, and supply vast quantities of evidence in its favour

    Daily Mail
  • The most important book at the borderland of psychology and politics that I have ever read.

    Martin E. P. Seligman, author of Learned Optimism
  • This book is gold. By conquering the brain's primal impulse to focus on the bad, we can all build stronger relationships and enjoy happier lives.

    Helen Fisher, author of Anatomy of Love
  • That rare book that captures a broad swath of human thinking and behavior in one overarching and compelling thesis . . . with wide-ranging implications for just about everything, including relationships, parenting, marketing, motivation, and management.

    Jean M. Twenge, Ph.D., author of iGen
  • This brilliant book shows how one simple principle can improve education, mental health, relationships, leadership, and organizations. Everyone will benefit from reading it.

    Greg Lukianoff and Jonathan Haidt, authors of The Coddling of the American Mind
  • Blood, boils, death, and darkness: Why does bad always loom so much larger than good? . . . In their fascinating new book, Tierney and Baumeister explain why the things we like the least affect us the most, and how we can use this fact to our advantage. The Power of Bad is just damn good!

    Daniel Gilbert, author of Stumbling on Happiness