• Joe Moran has a genius for turning the prosaic poetic

    Peter Hennessy
  • Thoughtful reflections on how to write well

    John Mullan, Guardian Review
  • What a lovely thing this is: a book that delights in the sheer textural joy of good sentences. Joe Moran has written a book about writing that is itself a collection of sentences to inspire, divert and console. Any aspiring writer should read it, if only to be reminded how crazily hard it is to write words 'in such a way that they can be deciphered in your absence'

    Bee Wilson
  • Thoughtful, engaging, and lively exposé of the quirks and beauties of the full sentence . . . It's a style guide by stealth: when you've read it, you realise you've changed your attitude to writing (and reading).

    John Simpson, formerly Chief Editor of the OED and author of The Word Detective
  • Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical . . . Moran's own sentences are perfect advertisements for the aims they espouse

    Craig Brown, Mail on Sunday
  • Joe Moran is the most perceptive and original observer of British life that we have

    Matthew Engel
  • Moran has fast become Britain's foremost explorer and explainer of the disregarded

    Juliet Gardiner, author of 'Wartime: Britain 1939-1945'
  • Moran is a past master at producing fine, accessible non-fiction.

    Helen Davies, Sunday Times
  • Moran is a wonderful, witty writer, and here he surpasses himself

    Marcus Berkmann (on Shrinking Violets), Daily Mail
  • Whether you're composing an ad for a shop or embarking on your first literary masterpiece, it is indispensable. As an inspiration to savour every encounter, to train your lazy brain to be alert to a beautifully devised phrase, a poetic alleviation, a mood-changing bon mot, it is even more rewarding

    Jane Annie, Big Issue

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