'A penetrating account of the momentous consequences of a reckless young company with the power to change the world' Brad Stone, author of The Everything Store and The Upstarts
How much power and influence does Facebook have over our lives?
How has it changed how we interact with one another?
And what is next for the company - and us?
As the biggest social media network in the world, there's no denying the power and omnipresence of Facebook in our daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.
In this fascinating narrative - crammed with insider interviews, never-before-reported reveals and exclusive details about the company's culture and leadership - award-winning tech reporter Steven Levy tells the story of how Facebook has changed our world and asks what the consequences will be for us all.
This absorbing book will inspire important conversations about big tech and privacy in the twenty-first century
This fascinating book reveals the imperial ambitions of Facebook's founder
A tour de force of access journalism
Steven Levy is the founding guru of technology journalism
Levy's narrative is richly detailed, thanks to interviews with Facebookers past and present...His account of Zuckerberg's abbreviated Harvard tenure and Facebook's early years feel fresh, with plenty of colour that reminds you the HBO show Silicon Valley did not have to reach far for its satire
Comprehensive and captivating history
Levy writes with verve... [he] is able to trace the origins of the Cambridge Analytica scheme to Facebook's disregard for the privacy concerns of the first users... He doesn't shy from asking the tough questions
Fresh, up-to-date and insiderish
Levy portrays a tech company where no one is taking responsibility for what it has unleashed... The book closes with a recognition that Facebook is bulldozing ahead with new innovations - from Facebook dating to its Libra digital currency project - while Zuckerberg continues to shrug off any ethical queries about his past behaviour