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Elastic

byLeonard Mlodinow

The Power of Flexible Thinking

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What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.

Elegant and interesting. . . packed with insights, puzzles and philosophical interludes

Steven Poole, Guardian

About Leonard Mlodinow

Leonard Mlodinow is the best selling author of The Drunkard's Walk, Subliminal and Elastic. He co-authored two books with Stephen Hawking and later wrote an acclaimed memoir, Stephen Hawking, about their time together. He has written for television, including multiple episodes of Star Trek: The Next Generation, as well as helping Steven Spielberg and Robin Williams make a video game. There are now over one million copies of Leonard Mlodinow's books in print.
Details
  • Imprint: Penguin
  • ISBN: 9780141987392
  • Length: 272 pages
  • Dimensions: 198mm x 15mm x 130mm
  • Weight: 205g
  • Price: £10.99
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