• Seth Godin may be the ultimate entrepreneur for the information age

  • It's easy to see why people pay to hear what he has to say

  • uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off

  • If Seth Godin didn't exist we'd need to invent him

    Alan Webber, founder, Fast Company
  • If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin

    Micah Sifry, cofounder, Personal Democracy Forum
  • Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun

  • This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found

    Rosanne Cash, Grammy-winning singer-songwriter
  • The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream

    Steven Pressfield, author of The War of Art
  • Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are

    Brian Koppelman, co-producer and co-creator of Billions

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