Don Macpherson is a British mind coach who combines mind management techniques and hypnosis with an in-depth knowledge of modern neuroscience. His most high-profile work has been coaching dozens of world-class sports professionals, including F1 racing drivers, Premiership fooballers, international rugby players and Wimbledon tennis champions. Over thirty years Don has also helped countless other people with a diverse range of issues such as anxiety, stress, lack of confidence and relationship problems. Don takes challenging mind-management concepts, and makes them easy to understand and to put into practice. He is the resident mind coach on Great British Radio.