The Art of Winning

The Art of Winning

Ten Lessons in Leadership, Purpose and Potential


**Instant Sunday Times bestseller**

Ten timeless truths on leadership, purpose and potential - from the unique culture of the All Blacks, and the mind of a living legend.

You might think success at the highest level insulates you from self-doubt.
But nothing could be further from the truth.

In this book, I take you inside a journey that has forced me to look inwardly in a way I've never had to before. It's been challenging, frustrating, rewarding and left me full of gratitude.

Whether you're a leader on a steep learning curve, a person navigating change in their life or just someone of any age trying to get that little bit better every day, I hope that my experience can spur you on to greater heights.

For the first time, sporting legend Dan Carter distils his two decades at the frontiers of high-performance into his 'perfect ten' lessons.

You won't find conventional wisdom here, but hard-learned truths, including:

- Why great leaders are made, not born, and why they must constantly evolve
- How to forge a winning team culture
- Why embracing your past can be every bit as important as looking towards your future
- Why empowering others leads to the best decisions
- Why confidence and self-belief are nothing without humility and a beginner's mindset

Honest, surprising and inspiring, The Art of Winning converts a legendary career into timeless lessons for readers in any walk of life. Step inside the unique culture of the All Blacks - and inside the mind of a legend.


  • This book is your new bible for life. This is the book that is going to give you the words of wisdom, the messages, everything you need to navigate your everyday life. It's not a book about rugby, it's a book about life.
    Jake Humphrey, author of 'High Performance'

About the author

Dan Carter

Former All-Black, father of four and Unicef Ambassador Dan Carter is considered the greatest first-five to ever don the All Blacks jersey. During his 20-year career he broke several world records and scored the winning points in the 2015 Rugby World Cup final, earning him his third World Rugby Player of the Year Award and a second consecutive World Cup win for New Zealand. He is the most-capped All Black Flyhalf and the highest point scorer in Super Rugby history. In 2021, Dan was invited to become the first ever Leader in Practice at the Oxford Foundry, the entrepreneurship institute founded at the university by Apple CEO Tim Cook. Dan's goal was simple: to inspire the next generation of leaders.
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