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Never Settle

Persuasion & Negotiation Skills to Get What You Want

Brought to you by Penguin.

The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan’s negotiation experts.

What if you could walk away from every conversation with exactly what you want? At work, at home, and in our daily interactions, our lives are full of constant negotiation—from trying to score a promotion to changing an airline flight to getting our spouse to take out the trash. But while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.

In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life. Drawing from decades of experience teaching at elite institutions and incorporating insights they’ve culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances. With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.

Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.

© John Richardson and Attia Qureshi 2026 (P) Penguin Audio 2026

A toolkit and a complete range of practical steps based upon decades of experience. It provides a wide range of negotiation and persuasion approaches and shortcuts that help you get what you want in all aspects of your life. It also delves into fun, engaging exercises to practice daily.
Chris Voss

About John Richardson

John Richardson teaches negotiation MIT’s Sloan School of Management, and previously at Harvard Law, and was an Associate at the Harvard Negotiation Project. He was co-author with Roger Fisher and Alan Sharp of Getting It Done and Negotiation Analysis with Howard Raiffa and David Metcalfe.
Details
  • Imprint: Penguin
  • ISBN: 9781405973151
  • Price: £14.00
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