Creativity matters to society. Creative people invent, imagine, and solve problems, big and small. It has the power to change the world.
Now, more than ever, is the time to be creative. With the rise of Artificial Intelligence, creativity will become increasingly important as the defining human talent. It sparks original thinking, and is the one thing that machines won't be able to do.
We don’t all have an equal opportunity to meet our creative potential. This is called the creativity gap. The creativity gap exists because of inequality in the UK. Our mission is to help close this gap.