We partnered with The People’s Postcode Lottery to supply books as part of the prize offering in their December 2019 draw. Winners could choose to redeem a free book rather than a monetary prize. We produced bespoke editions and exclusive sets of a selection of key fiction and non fiction titles, resizing each to ensure that the new editions could fit through the winners’ letterboxes.
We were thrilled to partner with The People’s Postcode Lottery. The partnership was not only an exciting financial opportunity for us (we sold over 250,000 books) but it enabled us to broaden the sales market for these authors by getting their books into the hands of more people and to raise money for charity. The People's Postcode Lottery donates a percentage of its profits to charitable causes.