Explanation of Work
This minimalist, flat design references the book without overtly showing the image of a pig or communist elements. I employed basic shapes to create a symbol which, in the context of Animal Farm, is clearly recognizable as a reference to the story’s central characters. The ‘snout’ is set against a sombre, stone-like texture that calls to mind the brutalist style often associated with communist architecture.
‘Striking and yet with a soft, playful quality that mirrors the fairy-tale aspects of the book. A cover that aptly lulls you into a false sense of security’ Orlando Weeks
‘This is a brilliantly original take; bold, modern and intriguing. It’s as charming as it is foreboding. An excellent, accomplished design – I’d love this on my bookshelf’ Indi Davies
‘The winner was one of my favourites from the outset. It is completely original, iconic with some added humour. Really like the simplicity of the design and type’ John Hamilton – Art Director, Penguin General
‘It’s a bold, confident design that pares back the book into a single image that is both graphic and representatively strong’ Joanna Prior – Managing Director, Penguin General Books
‘Less is more – works every time’ Jim Stoddart – Art Director, Penguin Press