While reading the book I was struck by the analogies and facts Bryson used to explain complex theories and findings. So, when Bryson mentioned that bananas share more than half of their DNA with humans, I knew that was what I wanted to focus on. My design is not what you would expect a science book to have on its front cover. It’s a banana. But because of its simplicity I was able to turn it into a quirky abstract piece that makes the potential reader ever more curious.
"Bold, witty and impactful. This design really makes you smile and it is so memorable." – Suzanne Dean, Art Director, Vintage
"This is a fun, graphic and impactful solution. There’s a confidence within the type hierarchy and an ease in which the eye navigates through all the different elements. A worthy winner." – Jason Smith, Art Director, Cornerstone
"Intriguing, bold and fun cover design– it makes you smile and want to pick the book up and find out more about it." – Richard Ogle, Art Director, Transworld
"As one of the boldest covers, this immediately stood out for me. The light-hearted pop aesthetic reflects the easily digestible and often humorous approach of the book." – Yehrin Tong, Illustrator
"A good combination of being audacious but also conveying something essential about the book … and it retains the surprise of a banana and human being sharing 50% of their DNA. It’s good to see the author’s name being treated in this way. It caught my eye immediately when I saw the shortlist, a worthy winner." – Neil Gower, Graphic Artist