Beatrix Potter’s 160th Anniversary: Win a £160 National Book Token  and an Emma Bridgewater x Peter Rabbit mug

2026 marks 160 years since Beatrix Potter’s birth, and what better way to celebrate than with a cup of tea and a great book?

To mark the special birthday of this pioneering author, artist and conservationist – whose creations include beloved characters like Peter Rabbit, Benjamin Bunny, Jemima Puddle-duck, Mrs. Tiggy-winkle and Squirrel Nutkin – 10 lucky winners will each win:

- A special Beatrix Potter-themed National Book Tokens gift card stocked with £160 to spend on books!

- A gorgeous Emma Bridgewater x Peter Rabbit mug

- AND the complete collection of Beatrix Potter’s 23 original tales in a beautiful boxset.

To enter, please fill out the form below.

You must be aged 18+ and based in the UK to enter this prize draw.

Find out where you can spend National Book Tokens: https://www.nationalbooktokens.com/find-a-bookshop

Beatrix Potter 160th Anniversary – Prize Draw Terms & Conditions

No purchase necessary to enter the prize draw.

This competition is open to UK residents aged 18 years or over, with the exception of employees of the Promoter, their families, agents and anyone else connected with this promotion.

Entries must be received by 23:59 BST on 30th September 2026. The Promoter accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of posting or sending is not proof of receipt. Automatically generated entries or entries via agents or third parties are invalid and shall not be considered. Entries become the property of the Promoter and are not returned.

Only one entry per person. No entrant may win more than one prize.

To enter fill in your details on the online form at https://www.penguin.co.uk/discover/childrens-articles/beatrix-potters-160th-anniversary-win-160-of-national-book-tokens-and-an-emma-bridgewater-x-peter-rabbit-mug/

All valid and correctly completed entries received by the closing date will be entered into a prize draw which will take place on Thursday 1st October 2026. The first 10 entries drawn at random will be the winners.

The prize for the winner is:
A £160 National Book Tokens gift card
Beatrix Potter’s Complete Collection of original tales boxset: https://www.penguin.co.uk/books/193394/the-world-of-peter-rabbit---the-complete-collection-of-original-tales-1-23-white-jackets-by-beatrix-potter/9780723275923
An Emma Bridgewater Peter Rabbit mug
Prizes are subject to availability. In the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into.

The winner will be notified via email or post by 28th October 2026. The winner must claim their prize within 30 days of the Promoter sending notification. If the prize is unclaimed after this time, it will lapse and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these rules. By entering this competition, all entrants agree to the use of their personal data by the Promoter for the purposes of running the competition as detailed in these terms and conditions. Details on how we process the personal data of entrants can be found in our Privacy Policy (https://penguin.co.uk/company/about-us/notices/privacy-policy)

We will make the winner’s name and county available on request to the following email address: puffinpublicity@penguinrandomhouse.co.uk (please state the name of the competition in the subject heading 10 weeks after the closing date). If you do not want your name and county to be made available in the event that you win, please let us know by emailing puffinpublicity@penguinrandomhouse.co.uk. Please note we are required to make the winner’s details available to the ASA if requested.

Promoter may disqualify any entrant whose entry does not comply with these terms and conditions (in Promoter’s sole opinion) or who, in Promoter’s sole determination, has acted in a manner that is fraudulent, dishonest or unjust to other entrants including, without limitation, tampering with the operation of the prize draw, manipulating or rigging votes, hacking, deceiving, cheating or by harassing or threatening other entrants or a representative of Promoter.

The Promoter is Penguin Books Limited, One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW.

By entering the prize draw each entrant agrees to be bound by these terms and conditions.

These terms and conditions are governed in accordance with the laws of England and Wales.