Books meet augmented reality: bringing Peter Rabbit™ to life

Leading virtual and augmented reality company Inception has reimagined Beatrix Potter's The Tale of Peter Rabbit through the Bookful app.

Beatrix Potter characters in the Bookful app

This week, Inception, a cutting-edge virtual and augmented reality (AR) company, has announced plans to launch Bookful, an app with AR experiences in a licensed deal with Penguin Ventures.

This launch focuses on Beatrix Potter’s beloved books The Tale of Peter Rabbit, The Tale of Jemima Puddle-Duck, and The Tale of Benjamin Bunny.  Each of these titles will feature both “read” and “play” modes, bringing illustrations to life using AR technology and allowing users to interact with the characters in the stories to augment their understanding and learning. “Read” features a digital version of the book with illustrations that come to life throughout the story. “Play” features games in which children can interact with characters from each book.

A still from Peter Rabbit 2


Penguin Random House UK and Sony Pictures Entertainment collaborate on Peter Rabbit™ 2

“Bringing books to life through augmented reality provides opportunities to get all children excited about books, whether they enjoy reading or not,” said Benny Arbel, CEO, Inception. “We are looking to entertain, educate, and delight both children and parents alike and reclaim some of the digital screen time for our favourite books and stories.”

Susan Bolsover, Director of Licensing and Consumer Products for Penguin Ventures added: “We are always looking at new ways to bring Peter Rabbit to family audiences.  The team at Inception have brilliantly reimagined how children can engage with books in a dynamic new way.  We couldn’t be more delighted with the results and we look forward to exploring other opportunities for our brands with Inception.”

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