Leading heritage and lifestyle brand, Barbour launched its new Christmas campaign online yesterday in partnership with Snowman Enterprises Ltd, managed by Penguin Ventures.
A sequel to last year’s campaign ‘Gifts They’ll Always Remember,’ ‘The Story Continues’ imagines Billy, the young boy from the much loved children’s animation The Snowman and The Snowdog, the sequel to Raymond Briggs’ classic book The Snowman, as an adult. It includes 45 seconds of never before seen animation as the film breaks new ground combining original and fresh footage to create Billy’s family for the first time.
The campaign is focused around a 60 second bespoke animation film, made by Lupus Films which, like the original, focuses on actions rather than words. It introduces the new characters of Billy’s wife and daughter alongside Billy, the Snowman and the Snowdog and begins with the line ‘When snow starts to fall on Christmas Eve, magic can happen…’