16 November 2018
Becoming in book display
Book display of Becoming

Fans were keen to get their hands on copies of the book at the earliest possible moment, with select Waterstones branches opening especially early to satisfy demand. As retailers kept up with demand, Radio 4 Woman’s Hour devoted a programme to Michelle Obama and readers joined in the conversation on social media, with talk of the book trending on Twitter.

Commenting on Becoming entering all book charts at number one in both book and audiobook form, Penguin General Sales Director Sam Fanaken said: 'The support from retailers has been extraordinary – from an incredible pre-order campaign run by Waterstones, to a brilliant launch right across the retail market. There are beautiful window displays across the country, nonstop bookseller enthusiasm on social media, and celebratory events.'

Becoming at London Waterloo

Giant screens at Waterloo Station displayed images from the book on publication day, giving commuters an insight into the autobiography.  

Next week sees the opening of the Becoming pop-up shop – a partnership between Penguin Random House and magazine gal-dem - at 2 Bury Place, Bloomsbury in London. The shop will be the first of its kind to sell books written only by women and non-binary people of colour, mirroring the people behind gal-dem. Hosting events all week curated by gal-dem, the pop-up will also exhibit photos from Michelle Obama’s life that will afterwards be donated to Brixton’s Black Cultural Archives.

  • Becoming

  • An intimate, powerful, and inspiring memoir by the former First Lady of the United States, now a No.1 Sunday Times bestseller

    'A genuine page-turner, full of intimacies and reflections' Evening Standard

    'A polished pearl of a memoir' New York Times

    'A rich, entertaining and candid memoir. And overall Obama's a fun person to sit alongside as she tells you the story of her life . . . it is as beautifully written as any piece of fiction' i

    In a life filled with meaning and accomplishment, Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States of America - the first African-American to serve in that role - she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare.

    In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the experiences that have shaped her - from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world's most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it - in her own words and on her own terms. Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations - and whose story inspires us to do the same.

    'Offers new insights into her upbringing on the south side of Chicago and the highs and lows of life with Barack Obama. . . a refreshing level of honesty about what politics really did to her. I have read Barack Obama's two books so far, and this is like inserting a missing piece of reality into the narrative of his dizzying journey' Guardian

    'I found myself lifting my jaw from my chest at the end of every other chapter . . . this was not the Obama I thought I knew. She was more' Independent

    'An inspirational memoir that also rings true' Daily Telegraph

  • Buy the book

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