Who Moved My Cheese and Out of the Maze book covers

This week Vermilion, an imprint of Ebury Publishing, is excited to announce the sale of over 4 million copies of Spencer Johnson’s fable Who Moved My Cheese?; making it Ebury Publishing’s all-time bestselling title.

The New York Times describes Who Moved My Cheese? as a ‘publishing phenomenon’. First published in the UK in 1998, it has sold over 28 million copies worldwide, and been translated into 44 languages. Its advice has helped everyone from CEOs to sports-personalities and stay-at-home parents.

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a Maze and look for Cheese to nourish them and make them happy. A simple yet profound book, it shows readers how to anticipate and adapt to change time and time again to enjoy more success in work and in life. 

  • Who Moved My Cheese

  • With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths

    It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.

    In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover. You'll learn how to anticipate, adapt to and enjoy change and be ready to change quickly whenever you need to.

    Discover the secret of the writing on the wall for yourself and enjoy less stress and more success in your work and life. Written for all ages, this story takes less than an hour to read, but its unique insights will last a lifetime.

    Spencer Johnson, MD, is one of the world's leading authors of inspirational writing. He has written many New York Times bestsellers, including the worldwide phenomenon Who Moved My Cheese? and, with Kenneth Blanchard, The One Minute Manager. His works have become cultural touchstones and are available in 40 languages.

  • Find out more

To celebrate the 20th anniversary of Who Moved My Cheese?  this week Vermilion is publishing the long-awaited sequel Out of the Maze, featuring many of the original characters. Sadly Spencer Johnson died in July 2017, shortly after delivering the manuscript to Out of the Maze.

Vermilion Publishing Director Susanna Abbott said, ‘Who Moved My Cheese? is a little book with a huge reach and we are so proud to have been its champion. I firmly believe that in these uncertain, fast-changing times we need all the inspiration and resources we can get to adapt and thrive. Who Moved My Cheese? and its wonderful sequel Out of the Maze have a vital role to play now and in years to come."

Related articles