Robert Fabricant

User Friendly

  • User Friendly

  • ***Picked as a book of the year by Fortune magazine***

    'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York Times

    USER FRIENDLY is a must-read for anyone who loves well-designed products—and for the innovators aspiring to make them.

    It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed experience.

Cliff Kuang (Author) Cliff Kuang is a UX designer and an award-winning journalist. He was previously the design editor at Wired and Fast Company, where he has edited or written over 7,000 articles on design. His writing has also appeared in the New York Times Magazine, Bloomberg Businessweek, and The Economist. Robert Fabricant (Author) Robert Fabricant is a co-founder of Dalberg’s Design Impact Group and former Vice President of Creative for Frog Design. He has won numerous design awards and has written and spoken widely on design and social impact, for outlets including the Harvard Business Review and SXSW.

Our Use of Cookies

We use cookies on this site and by continuing to browse it you agree to us sending you cookies. For more on our cookies and changing your settings click here.

Strictly Necessary

Strictly Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions. See More.

Analytics

Analytics cookies help us to improve our website by collecting and reporting information on how you use it. These cookies may be set by us or by third-party providers whose services we have added to our pages. See More.

Preferences & Features

Preference and Feature cookies allow our website to remember choices you make, such as your language preferences and any customisations you make to pages on our website during your visit. See More.

Targeting / Advertising

Targeting cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same content from reappearing, ensuring ads are displayed and, in some cases, selecting content based on your interests. See More.