Abel & Cole’s story starts in 1988 with Keith Abel flogging potatoes door-to-door. ‘Of course potatoes are organic,’ he thought, ‘they’re vegetables’. However, he quickly discovered how unnecessarily complicated our food system had become and, consequently, realised the huge benefits of going organic and never looked back. In fact, Abel & Cole still get veg from the farm where Keith's first organic spuds came from. To this day, their priorities remain the same. Now, selling 100% organic produce, Abel & Cole believe that organic farming (a holistic system that encourages biodiversity) is the very best way to go. It protects our countryside and the critters that inhabit it, insists on the very best animal welfare, supports your local community and, frankly, tastes heaps better. Abel & Cole think so anyway.