Kerry Potter

All to Play For
  • All to Play For

  • 'A timely, engaging and thought-provoking read from an ideal guide to explore what the future may hold.'
    Dan Roan, Sports Editor, BBC News

    'Matt shows with great insight and wisdom how (sport) can form the foundations for future discovery, development and ultimately, happiness.'
    Ben Ryan, Olympic Gold Medal-Winning Rugby Coach and Author Sevens Heaven, Daily Telegraph Sports Book of the
    Year 2019


    Sport can save us.


    After a fractious decade following the 2012 Olympics, sport - one of our few remaining collective rituals - is entering its golden age. An increasingly powerful force for good, it is undergoing a dramatic transformation that will positively impact our lives, on and off the pitch.

    From the collective shared experience of a nationwide event and the individual benefits gained from lacing up your trainers and getting out there to the political power of a footballer's Twitter account, All to Play For is a roadmap for the way that sports can unite us in the worst of times. Illuminated by interviews with a diverse range of sports insiders, including fitness guru Joe Wicks, gold medalist Greg Searle, the mind behind the viral 'This Girl Can' campaign, Tanya Joseph, and running obsessed rockstar Johnny Marr, All to Play For dives into the past, present and future of the industry to show how sport will lead us out of the darkness and guide us in a post-pandemic world.

    Covering the rise of the athlete activist, the necessity of grassroots organisations, the secret recipe for making sport an effective tool for change and ten bold predictions on how it will guide us in the future, this is an examined look at why sport has the power to heal a divided world.

Kerry Potter is the Associate Features Director on the Evening Standard's magazine, ES and the former Deputy Editor of ELLE magazine. Kerry has spent two decades writing about health, fitness and lifestyle for national newspapers and magazines such as The Sunday Telegraph, The Times, The Mail on Sunday, Marie Claire, Red, Women's Health and many others.

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