Tahl Raz

Imagine It Forward
  • Imagine It Forward


  • Change is the only constant. Learn to be a change-maker.

    In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

    In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

Chris Voss spent 24 years working for the FBI, culminating in him becoming the bureau's lead international hostage negotiator. In 2007 he left the organisation and, realising that the skills he had acquired were more widely applicable, began teaching negotiation skills at Georgetown University's McDonough School of Business. He has also taught courses at Harvard Law School and is the head of the Black Swan Group, a consulting firm that leads businesses through difficult negotiations.


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