We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives and more of us every year are trying to make that dream a reality.

The Idea in You is a bulletproof system from two world experts in innovation for finding the right idea for you and shaping it into a success. This system has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.