Jennifer Aaker

Humour, Seriously
  • Humour, Seriously

  • 'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper

    'Humour, Seriously gives us the tools we need to deploy humour expertly in any environment' Susan Cain

    'An intoxicating mix of science, strategy and slapstick - a knee-slapping, mind-expanding tour de force' Daniel H. Pink

    'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble

    'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna Huffington

    'Levity and humour unlock our humanity in the moments where we most need it. Like now' Tim Brown

    Have you fallen off the Humour Cliff? If you're anything like most people, the answer is probably yes: around the time you entered the workplace, your average laughs per day began to plummet.

    But the upside of humour for our careers is significant. A recent survey of more than 700 CEOs showed that 98% prefer job candidates with a sense of humour and 84% think that funny employees do better work. With good reason: research has shown that humour makes us appear more competent and confident, strengthens relationships and boosts resilience during difficult times.

    At Stanford's Graduate School of Business, Dr. Jennifer Aaker and Naomi Bagdonas teach some of the world's best business minds how to build levity into their organizations and lives. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to use humour to:

    - enhance creativity and problem-solving
    - influence and motivate others
    - build bonds and defuse tension within teams
    - create a culture where colleagues feel safe, appreciated and joyful

    Inside, you'll learn how to mine your life for material, which category of humour style you fall into and how to keep it appropriate - and recover if you cross a line!

    Humour is a superpower. If you're not using it, the joke's on you.

Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose.


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