Fred Pelard

How to be Strategic
  • How to be Strategic

  • Brought to you by Penguin.

    Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.

    How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at all levels from leading companies around the world into a range of smartly-illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

    'Will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!' Richard Rumelt, author of Good Strategy, Bad Strategy

    "A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking." Tiffani Bova, Chief Growth Evangelist, Salesforce - WSJ Bestselling Author, Growth IQ

    'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy - Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe
    'Practical and comprehensive'. - Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

    © Fred Pelard 2020 (P) Penguin Audio 2020

Fred Pelard is a strategy trainer, consultant, facilitator and coach. He specializes in helping teams and organizations solve strategic problems. A rocket-scientist by training, he's been lecturing on strategic thinking and complex problem solving to the CEOs and management teams of major corporations and consulting firms around the world for 20 years. Fred started his career in management consulting with Deloitte, completed his MBA at INSEAD, and has worked as a strategist ever since. Selected repeat clients include Allianz, BBC, Betfair, Deloitte, HSBC, IKEA, London Business School, Thomson Reuters amongst others.

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