Gillian Tett



How Anthropology Can Explain Business and Life


'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow

Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behaviour: anthro-vision.

One of the World's Top 50 Thinkers - Prospect

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