Rich Diviney

So much of what I know about trust I learned from Rich Diviney. I'm so glad he wrote The Attributes. It's the go-to reference for anyone looking to improve the quality of trust and performance across their team

Simon Sinek, optimist and New York Times bestselling author of Start with Why and The Infinite Game

If 2020 taught us anything, it's that things can go sideways at any moment. Rich Diviney's incredible book The Attributes explains why some people thrive -- even when things get hard. It's about where grit, mental agility, drive, and leadership come from. Mastering skills on its own doesn't deliver success. Understanding how to cultivate your attributes is the key

Charles Duhigg, New York Times bestselling author of The Power of Habit

What is greatness made of? How do you grow into the best version of yourself? Many have explored these questions, and none have succeeded so brilliantly as Rich Diviney in this terrific, perspective-shifting book. The Attributes provides a powerful new model for achieving high performance-and, even better, a tool kit for reflection, assessment, and continual improvement. If you care about getting better, you need to buy this book

Daniel Coyle, bestselling author of THE CULTURE CODE

The Attributes is terrific. Rich Diviney has brought world-class experience and deep intelligence to one of the least understood yet crucially important aspects of human performance. If you call yourself 'a leader,' or if you want to call yourself 'a leader,' this book is a must-read!

Steven Kotler, New York Times bestselling author and executive director of the Flow Research Collective

25 Hidden Drivers of Optimal Performance

'So much of what I know about trust I learned from Rich Diviney'- Simon Sinek 
'Incredible... explains why some people thrive - even when things get hard' - Charles Duhigg 
'If you care about getting better, you need to buy this book' Daniel Coyle 
 
Learn the secret to being your best 
 
During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in specialized SEAL selection, whittling hundreds of extraordinary candidates down to a handful of elite performers. But Diviney was often surprised by who succeeded. Those with the right skills sometimes failed, while others he had initially dismissed became top performers. Why weren't the most skillful candidates the ones who would succeed best in some of the world's toughest military assignments? 
 
Through years of observation, Diviney cracked the code: beneath obvious skills are a successful recruit's core attributes, the innate traits for a person's performance as an individual and in a team. This book defines these key attributes - including cunning, adaptability, even narcissism - so you can identify and understand your own and those of people around you, helping you perform optimally in all areas of your life.

Rich Diviney

Praise for The Attributes

So much of what I know about trust I learned from Rich Diviney. I'm so glad he wrote The Attributes. It's the go-to reference for anyone looking to improve the quality of trust and performance acros ...

If 2020 taught us anything, it's that things can go sideways at any moment. Rich Diviney's incredible book The Attributes explains why some people thrive -- even when things get hard. It's about where ...

What is greatness made of? How do you grow into the best version of yourself? Many have explored these questions, and none have succeeded so brilliantly as Rich Diviney in this terrific, perspective-shifting book ...

So much of what I know about trust I learned from Rich Diviney. I'm so glad he wrote The Attributes. It's the go-to reference for anyone looking to improve the quality of trust and performance acros ...

If 2020 taught us anything, it's that things can go sideways at any moment. Rich Diviney's incredible book The Attributes explains why some people thrive -- even when things get hard. It's about where ...

What is greatness made of? How do you grow into the best version of yourself? Many have explored these questions, and none have succeeded so brilliantly as Rich Diviney in this terrific, perspective-shifting book ...

So much of what I know about trust I learned from Rich Diviney. I'm so glad he wrote The Attributes. It's the go-to reference for anyone looking to improve the quality of trust and performance acros ...

If 2020 taught us anything, it's that things can go sideways at any moment. Rich Diviney's incredible book The Attributes explains why some people thrive -- even when things get hard. It's about where ...

What is greatness made of? How do you grow into the best version of yourself? Many have explored these questions, and none have succeeded so brilliantly as Rich Diviney in this terrific, perspective-shifting book ...

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