Books-about-fashion

Reading lists

Must-read books about fashion

Nicolaj Reffstrup

Brooke Roberts-Islam

GANNI offers a blueprint for how to embed sustainability from within

An unvarnished view of the trade-offs, challenges, and sheer necessity of building a responsible business

A brand that's truly doing the work

How to Get Started Creating a Responsible Business

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business. 
 
GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions. 
 
In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom (although he'd never say that about their journey), while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future. 
 
In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion's carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey. 
 
The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct and unapologetic brand.

The GANNI Playbook

About us

About Us (Header 4)

Best-Jane-Austen-quotes_Online-Desktop_Penguin

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

Join our newsletter for 10% off at the Penguin Shop

Tempting Venom

80,000 Hours

A Taste For Murder

The Make-Believe

Nicolaj Reffstrup

Praise for The GANNI Playbook

GANNI offers a blueprint for how to embed sustainability from within

An unvarnished view of the trade-offs, challenges, and sheer necessity of building a responsible business

A brand that's truly doing the work

GANNI offers a blueprint for how to embed sustainability from within

An unvarnished view of the trade-offs, challenges, and sheer necessity of building a responsible business

A brand that's truly doing the work

GANNI offers a blueprint for how to embed sustainability from within

An unvarnished view of the trade-offs, challenges, and sheer necessity of building a responsible business

A brand that's truly doing the work

Articles featuring Nicolaj Reffstrup

Must-read books about fashion

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter