• "Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world"

    Times 2
  • "The master of creative thinking"

    Independent on Sunday
  • "Edward de Bono is a cult figure in developing tricks to sharpen the mind"

    The Times
  • "Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind"

    Peter Gabriel
  • "de Bono's work may be the best thing going in the world today"

    George Gallup, originator of the Gallup Poll