Good To Great

Jim Collins

Can a good company become a great one and, if so, how?

After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

  • Random House Business
  • Published 4th October 2001
  • 320 Pages
  • 160mm x 240mm x 30mm
  • 554g
  • £21.99