Reviews

  • "Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business."

    Eric Schmidt, CEO Google
  • "The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity."

    Reed Hastings, CEO Netflix