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  • The master of creative thinking

    Independent on Sunday
  • Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world

    Times 2
  • Edward de Bono is a cult figure in developing tricks to sharpen the mind

    The Times
  • Simple, practical and great fun. Best of its kind.

    Management Today
  • Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind

    Peter Gabriel

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