• "In their new book - commonsense in its approach, easy to read, packed with information - Peter Singer and Jim Mason show how market forces inexorably drive farmers toward cruel practices. But their overall message is not bleak. Factory farming is under pressure to justify itself. The day may not be far when we will return to a more ethical treatment of fellow animals, and there are many practical things that ordinary consumers can do to bring that day nearer."

    J. M. Coetzee
  • "An absolutely indispensable book for anyone who thinks about what they eat. Eating is that rare combination of lively read and thorough research and investigation. It is a masterpiece, and I cannot recommend it highly enough."

    Jeffrey Masson
  • "In this well-researched and deeply troubling book, Peter Singer and Jim Mason paint a devastating portrait of the meat industry that is bound to change the way you eat."

    Michael Pollan
  • "It has changed the way i think about food."

    Audrey Niffenegger, Guardian
  • "Vital, urgent and disturbing"

    New York Times

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