Reviews

  • Revelatory and entertaining

    The Sunday Times
  • Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book.

    Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion
  • Deeply original

    Robert Trivers, evolutionary biologist and author of Deceit and Self-Deception
  • Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved

    CAMPAIGN magazine
  • Rory Sutherland is one of the all-time great raconteurs, polymaths, and ad men. But this book shows his hidden depths. Within this fun, quirky, hilarious page-turner, he develops a profound critique of technocratic hubris and fetishised economics. Sutherland helps us rediscover the profound wisdom behind everyday human reasoning, and invites us to explore the magic that happens when we trust a bit less in our focus groups and optimization models, and trust a bit more in our creative eccentricity.

    Geoffrey Miller, evolutionary psychologist, author of The Mating Mind, Spent, and What Women Want

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