What's Your Story

Your story is part of who you are, and as Simon Squibb has learned through his own business success, knowing how to tell it is often the difference between success and failure. A powerful story—told in under a minute—can inspire people to buy, invest, or offer invaluable advice.

To succeed, you need a dream that motivates you, gives you purpose, and lets you live on your own terms. But a dream alone is not enough; it succeeds only when others support it.

Following the success of What’s Your Dream?, Squibb now shares a formula for turning ideas into action. He breaks down the elements of a powerful story and shows readers how to replace limiting narratives with ones that win over customers, employees, investors, partners, and fans. You'll learn how to:

• Harness pain, proof, and passion to build a compelling narrative
• Craft hooks and create story loops to gain and retain people’s attention
• Grow an audience into a community, as bystanders become supporters and supporters become fans
• Earn credibility through authenticity to win the trust of your audience

For a dream to succeed, people have to believe in it. They have to want to support it. They have to tell their friends about it. Mastering your story is the key to unlocking all of that.