Anthro-Vision

Makes a compelling case that "anthro-vision" can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.

Financial Times

A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave.

Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY

Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.

Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT

Absolutely brilliant . . . Very compelling examples.

Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE

From a Tajik valley to Silicon valley, Anthro-Vision takes us on an enthralling and deeply insightful journey. Tett shows us how the discipline and tools of anthropology helped her see the world more clearly. Full of rich insights and examples - I couldn't put it down.

David Halpern, CEO, The Behavioural Insights Team and author of INSIDE THE NUDGE UNIT

In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision - applying the techniques of anthropology she learned as a young scholar in Cambridge and Tajikistan . . . Admirers of her journalism will love this book, but they will also learn a great deal from it - including how better to understand their own familiar yet strange tribe.

Niall Ferguson, Milbank Family Fellow, Hoover Institution, Stanford and author of DOOM: THE POLITICS OF CATASTROPHE

Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of today's most pressing global challenges.

Stephanie Flanders, Senior Executive Editor for Economics, Bloomberg

Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems, from climate change to pandemics to political polarisation. I cannot recommend it highly enough.

Mariana Mazzucato, Professor, UCL Institute for Innovation and Public Purpose and author of THE ENTREPRENEURIAL STATE

Trouble follows when insular guilds - bankers, doctors, journalists - fail to take into acconut the viewpoints and folkways of non-elite people . . . [Tett's] conclusions are bright and buoyant.

Wall Street Journal