Reviews

  • "Because Internet…illustrates how many of us feel about English in the online age… It is hard not to be moved by her McCulloch is an engaging writer who clearly adores her subject"

    Sunday Times
  • "Covers the backstory of how tildes became the punctuation mark for ~whimsy and sarcasm~...and when we started repeating certainnnnn lettersssssssss for emphasis"

    Buzzfeed
  • "A fascinating analysis"

    Observer
  • "McCulloch offers a compelling snapshot of a world in flux, from which readers will learn a lot about language, the internet and themselves"

    Financial Times
  • "In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes."

    Esquire