Reviews

  • "McCulloch’s book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder—a valuable feature, not a bug."

    Wall Street Journal
  • "Covers the backstory of how tildes became the punctuation mark for ~whimsy and sarcasm~...and when we started repeating certainnnnn lettersssssssss for emphasis"

    Buzzfeed
  • "In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes."

    Esquire
  • "McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject"

    New York Times
  • "Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium."

    Economist