Because Internet

Covers the backstory of how tildes became the punctuation mark for ~whimsy and sarcasm~...and when we started repeating certainnnnn lettersssssssss for emphasis

Buzzfeed

A fascinating analysis

Observer

McCulloch offers a compelling snapshot of a world in flux, from which readers will learn a lot about language, the internet and themselves

Financial Times

In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes.

Esquire

McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject

New York Times

Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium.

Economist

McCulloch’s book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder—a valuable feature, not a bug.

Wall Street Journal

An effervescent study of how the digital world is transfiguring English

The New Yorker

A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes… the breadth of topics covered—from conversation analysis to meme culture to the development of texting as we now know it—makes this book useful, engaging, and enjoyable.

Science