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  • What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out

    Daniel Pink, author of DRIVE and A WHOLE NEW MIND
  • Economics at its best

    George A Akerlof, Nobel Prize-winning economist
  • A brilliant book...a must-read

    Teck-Hua Ho, Haas School of Business, Berkeley
  • Any smart business needs a 'moneylab' of its own

    Ori Brafman, author of Sway and Click
  • Of the many books on behavioral economics, none are as effective as Secrets of the Moneylab in applying science to the practical world of business. Read it and be prepared to change your approach

    Michael Shermer, publisher of Skeptic and columnist for Scientific American
  • An inexpensive tool for avoiding costly mistakes

    Charles R. Plott, California Institute of Technology

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