V is for Vulnerable

V is for Vulnerable

Life Outside the Comfort Zone: An ABC for Grownups

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Summary

V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking
adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with
illustrations by acclaimed cartoonist Hugh MacLeod. A sample:

-A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety
doesn't make you better.

-F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer and more likely to please everyone (and fail in the long run). Or use it as a lever, to further push you to
embrace what you fear.

This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before.

About the author

Seth Godin

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
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