- Imprint: Penguin
- ISBN: 9780241209011
- Length: 112 pages
- Dimensions: 180mm x 10mm x 130mm
- Weight: 79g
- Price: £10.99
We Are All Weird
The Rise of Tribes and the End of Normal
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For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.
In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Details
Details
All editions
All editions
- Paperback 2015
- Ebook 2015