Crazy is a Compliment

byLinda Rottenberg

The Power of Zigging When Everyone Else Zags

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These days taking chances isn't just for college dropouts in hoodies. We all need to be more entrepreneurial or risk being left behind. But how do you take smart risks without risking it all?

As the cofounder and CEO of Endeavor, that's Linda Rottenberg's expertise. With inspiring stories, original research and practical advice, Crazy is a Compliment is your road map to getting started and going bigger. It brings to life iconic entrepreneurs, reveals how companies like Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started an $80 million hair-care company from her kitchen sink in Rio.

Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures

Financial Times

About Linda Rottenberg

Linda Rottenberg is the CEO and co-founder of Endeavor, a launch pad for entrepreneurs. She has spoken atTED, Google Zeitgeist, the Clinton Global Initiative and the World Economic Forum in Davos, and has appeared on CNBC, Bloomberg, and CNN. Linda has been profiled by the Wall Street Journal, Forbes and Fortune and was named among TIME's 100 'Innovators for the 21st Century'.
Details
  • Imprint: Penguin
  • ISBN: 9780241967003
  • Length: 256 pages
  • Price: £5.99
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