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Reviews

  • A must-read for everyone who cares about driving customer engagement

    Eric Ries, author of The Lean Startup
  • The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject

    Rory Sutherland, Vice Chairman, Ogilvy & Mather
  • The book everyone in Silicon Valley is talking about

    Boris Veldhuijzen van Zanten, founder of The Next Web
  • Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will

    Matt Mullenweg, Founder of Wordpress
  • You'll read this. Then you'll hope your competition isn't reading this. It's that good.

    Stephen P. Anderson, Author of 'Seductive Interaction Design'
  • Nir's work is an essential crib sheet for any startup looking to understand user psychology.

    Dave McClure, Founder 500 Startups
  • When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

    Andrew Chen, Technology Writer and Investor
  • I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.

    Dr Stephen Wendel, author of 'Designing for Behaviour Change'
  • If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need

    Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)
  • Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance

    Financial Times Business Education

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