Imprint: Portfolio Penguin
Published: 06/11/2014
ISBN: 9780241184837
Length: 256 Pages
Dimensions: 204mm x 26mm x 138mm
Weight: 330g
RRP: £12.99
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Nir Eyal reveals how successful companies create products people can't put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Imprint: Portfolio Penguin
Published: 06/11/2014
ISBN: 9780241184837
Length: 256 Pages
Dimensions: 204mm x 26mm x 138mm
Weight: 330g
RRP: £12.99
A must-read for everyone who cares about driving customer engagement
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject
The book everyone in Silicon Valley is talking about
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
You'll read this. Then you'll hope your competition isn't reading this. It's that good.
Nir's work is an essential crib sheet for any startup looking to understand user psychology.
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance