Nir Eyal

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues.

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-&shy;experience guru who has become Silicon Valley's most visible advocate of habit-forming technology

A must-read for everyone who cares about driving customer engagement

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject

Rory Sutherland, Vice Chairman, Ogilvy & Mather

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will

You'll read this. Then you'll hope your competition isn't reading this. It's that good.

Stephen P. Anderson, Author of 'Seductive Interaction Design'

Nir's work is an essential crib sheet for any startup looking to understand user psychology.

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

Andrew Chen, Technology Writer and Investor

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.

Dr Stephen Wendel, author of 'Designing for Behaviour Change'

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need

Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention

A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back.

How to Build Habit-Forming Products

Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging. 
 
Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.

Hooked

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Nir Eyal

Praise for Hooked

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

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Praise for Hooked

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers . ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's m ...

A must-read for everyone who cares about driving customer engagement

Sign up to the Penguin newsletter

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's m ...