Stand Out

byDorie Clark

How to Find Your Breakthrough Idea and Build a Following Around It

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The professional landscape has changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas and extraordinary followings. Where do their ideas come from? How do they get noticed? How can you become one?

Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively. Drawing on interviews with Daniel Goleman, Seth Godin and Robert Cialdini, she teaches you how to develop a big idea, find your niche, leverage relationships and build a community of followers. She teaches you how to Stand Out.

About Dorie Clark

Dorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft and Morgan Stanley. She is also an adjunct professor of business administration at Duke University's Fuqua School of Business. Her first book was Reinventing You.
Details
  • Imprint: Penguin
  • ISBN: 9780241972236
  • Length: 256 pages
  • Price: £8.99
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