• An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom

    The Scotsman
  • An idiosyncratic guide for budding entrepreneurs

    Financial Times
  • An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms

    Scunthorpe Telegraph
  • A manual for entrepreneurs

    Marketing Magazine
  • [Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea

    The Times 'book of the week'
  • BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.

    Will King, founder of King of Shaves
  • The punk rock approach to doing business

    British Airways' Business Life
  • Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms

    Hospitality and Catering News