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  • Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book

    Eric Ries, author of The Lean Startup
  • The question every founder asks after shipping is always: how do I get traction? This book actually answers it

    Alexis Ohanian, cofounder of reddit
  • The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge

    Fred Wilson, partner at USV
  • Traction is a critical guide for entrepreneurs looking to grow and scale their businesses

    Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
  • This is a must-have, essential book if you want to be good at growth

    Aaron Ginn, Growth at StumbleUpon
  • Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

    Adam Kearney, Founder & CEO, Saunter
  • Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments

    Kevin Dewalt, Angel Investor
  • A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more

    James Altucher, author of Choose Yourself.

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