Hunch

byBernadette Jiwa

Turn Your Everyday Insights into the Next Big Thing

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What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.
This brilliant little book is sure to inspire the next new meaningful product or company
Ivy Ross, VP Design, Google

About Bernadette Jiwa

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
Details
  • Imprint: Penguin
  • ISBN: 9780241290965
  • Length: 176 pages
  • Dimensions: 198mm x 11mm x 129mm
  • Weight: 129g
  • Price: £13.99
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